Overview

AskIT is a dedicated platform for answering IT-related questions, providing users with reliable online solutions. I was tasked with redesigning the entire brand identity to better align with AskIT's mission of simplifying technology for everyone.

Key Contributions:

• Branding: Developed a modern and approachable visual identity, including a new logo, color palette, and typography that resonate with the tech-savvy yet user-friendly nature of AskIT.
• Illustrations: Created custom illustrations that convey complex IT concepts in an easily digestible and engaging manner..
• Brand Guidelines: Compiled comprehensive brand guidelines to ensure consistency across all visual elements and communication channels.
• Animation: Designed animated assets to enhance the user experience on the website, adding a dynamic and interactive layer to the brand.
• Mail Design: Designed and developed a series of email templates for an online security campaign, focusing on clarity, user engagement, and brand consistency.

This project successfully revitalized the AskIT brand, making it more cohesive and appealing to its target audience, while also enhancing the effectiveness of its communications.

Skills